Compare Sell.app
anyshop vs Sell.app
Both let you sell keys and software through your own payment accounts, so neither holds your money. They differ in what they charge, which payment methods work today, and how much they load on your page. Here is each difference, with its source.
Sell.app facts checked 28 Sep 2026We make anyshop: every claim links to its source
Choose Sell.app if
- You need card or wallet methods today that anyshop does not connect yet: Stripe, Square, Cash App, Mollie, Razorpay, Mercado Pago, NMI, Authorize.net.
- You want a merchant of record to handle sales tax for you: Sell.app offers Paddle as an option; on anyshop you are the merchant of record.
- You deliver Discord roles or Telegram access: anyshop does not deliver those yet.
- You want an MCP server and a CLI for your store today.
Choose anyshop if
- You sell enough that 3% hurts, and $199.99 a month for 0% is more than you want to pay.
- You take Bitcoin or Litecoin straight to your own wallet, from an XPUB, with nothing custodial in between.
- Your buy button sits on your own site and page weight matters: 2.3 KB, and checkout loads only when a buyer shows interest.
- You want a full test mode for every store, and software license checks that keep working when you move.
What a sale costs you
Sell.app takes 3% of each sale on its Standard plan, invoiced monthly; a store is suspended on day 8 if the invoice is unpaid. Its $199.99 a month plan takes 0%. anyshop takes 0% on its free plan. On either, your payment provider charges its own fee; the totals below assume Stripe's standard 2.9% + $0.30 on both, a US card, and no monthly plan.
| Per sale | $10 | $50 | $500 |
|---|---|---|---|
| Sell.app platform feeStandard plan, 3% | $0.30 | $1.50 | $15.00 |
| anyshop platform feeFree plan, 0% | $0.00 | $0.00 | $0.00 |
| Sell.app, with Stripeplatform fee + 2.9% + $0.30 | $0.89 | $3.25 | $29.80 |
| anyshop, with StripeStripe only; in development | $0.59 | $1.75 | $14.80 |
At 3%, this month would cost $300 on Sell.app. Its $199.99 plan is cheaper once you sell more than $6,667 a month. Payment provider fees are separate and not included.
anyshop's Stripe connection is in development; Bitcoin and Litecoin to your own wallet, PayPal on your own app keys, and more coins through your own NOWPayments account work today. NOWPayments is custodial: the coins settle to your NOWPayments balance and it pays them out to you, for its 1% service fee.
NOWPayments sourcesNOWPayments API documentation · 1 Oct 2026NOWPayments sandbox documentation · 1 Oct 2026nowpayments.io/pricing · 1 Oct 2026Side by side
| anyshop | Sell.app | |
|---|---|---|
| Money | ||
| Who holds the money | Never anyshop. Payments go to your own accounts and wallets. | Your own accounts. Sell.app bills its fee monthly. |
| Payment methods today | Bitcoin, Litecoin, PayPal and NOWPayments (your XPUB, your own PayPal app, your NOWPayments account, which holds the coins until it pays out). Stripe in development. | 12+ Stripe, PayPal, Square, Cash App, Mollie, Razorpay, Mercado Pago, NMI, Authorize.net, BTC, ETH, SOL, XMR. |
| Sales tax | You are the merchant of record. | You, or Paddle as merchant of record. |
| Delivery | ||
| Serial keys from stock | Yes, each key reserved at checkout and delivered once. | Yes |
| License key API | Yes, with device limits and signed offline files. | Yes |
| Your server delivers | Yes, signed, and retried when your server fails. | Yes |
| Discord and Telegram | Not yet | Yes |
| Developers | ||
| Webhooks | 10 tries, about 3 days. Standard Webhooks, HMAC or Ed25519. | 10 tries, about 75 h. Standard Webhooks. |
| Test mode | Every store, with its own keys and stock. | No separate API sandbox, in its own docs. |
| MCP server and CLI | Not yet | Yes |
| Moving | ||
| Importers | Sell.app by API; Sellix, Billgang and SellAuth by file. | None documented |
| Export your data | Any time, free, as JSON and CSV. | Not checked unverified |
Measured, not claimed
Script your page loads before anyone clicks
Gzipped. Sell.app: its live embed, fetched with curl and gzip -9 on 28 Sep 2026 (an unminified bundle served with max-age=0, opening payment in a new tab). anyshop: the loader this page's build ships, which the build refuses above 3 KB; checkout loads only when a buyer shows interest.
measured: curl, gzip -9 · 28 Sep 2026How long a failed webhook is retried
Sell.app10 over ~75 h
Jittered; the exact times are Sell.app's.anyshop10 over ~3 days
At once, then 5 s, 5 min, 30 min, 2 h, 5 h, 10 h, 10 h, 24 h, 24 h (±20%).A tie on attempts: both retry 10 times, sign with Standard Webhooks and honor Retry-After. anyshop also offers Ed25519 signatures and replays of anything missed, 30 days back.
sell.app/docs/api/webhooks · 28 Sep 2026Moving from Sell.app
Paste a Sell.app API key in anyshop's importer. It reads your store, shows you a preview of every record (new, changed, held for review, or skipped and why), and writes nothing until you run it. Running it twice never makes duplicates.
Comes over
- Products, drafts included, with their variants and prices
- Unsold serial keys, each checked against your stock
- Coupons
- Customers, by email; marketing consent is not imported from Sell.app
- License keys, with their device activations
Does not come over
- Product files: the importer cannot fetch them from Sell.app, so you upload them once, product by product
- Order history
- Bundles, bookings, credits and subscriptions: not supported yet; the preview lists each with the reason
- Discord and Telegram access
# before POST https://sell.app/api/v2/licenses/validate # after: same request, same answers, keys imported unchanged POST https://api.anyshop.io/compat/sellapp/v2/licenses/validate
Sources and method
- Sell.app pricing, fees, invoicing and suspension on day 8, payment methods and the Paddle option. sell.app/pricing · 28 Sep 2026
- Sell.app serial keys, license API, dynamic delivery, Discord and Telegram delivery, and importers. sell.app/docs · 28 Sep 2026
- Sell.app webhooks, 10 retries over about 75 hours. sell.app/docs/api/webhooks · 28 Sep 2026
- Sell.app MCP, CLI and "no separate API sandbox". sell.app/docs/api/mcp · 28 Sep 2026
- Sell.app's embed script, 447.8 KB. measured: curl, gzip -9 · 28 Sep 2026
- Stripe standard pricing for US cards: 2.9% + $0.30. stripe.com/pricing · 28 Sep 2026
- NOWPayments settles payments to your NOWPayments balance (custodial), for a 1% service fee. NOWPayments API documentation · 1 Oct 2026NOWPayments sandbox documentation · 1 Oct 2026nowpayments.io/pricing · 1 Oct 2026
anyshop facts: our own product. The loader's weight and the webhook schedule on this page are read from the code that ships.
Bring your Sell.app store
We invite sellers in small groups, and help each one move. One email when it is your turn.
Sell.app is a trademark of its owner; this page is not affiliated with it.